Afraid of being on camera? Have you shied away from doing either pre-recorded or live video? If so, you aren’t alone. Tons of small business owners, entrepreneurs, and bloggers are missing out on the huge upside of using video on social media. Yet, with the explosive growth of Facebook, Instagram, and Twitter, video is at the forefront of effective content. What is most important to your business? It’s getting more clients and making more money. Both of these can improve drastically through the strategic use of live video or pre-recorded video on social media.
Statistic: Over 90% of mobile video consumers share videos to others
Sharing of content across social media platforms can take on a life of its own. People start engaging on your content posts, connecting to one another organically, and exploring your brand. The key to engagement with video is being yourself, standing out, and bringing excellent content. You don’t have to hit the makeup studio before pressing record either. People really don’t care if your hair is just right, or you have the most perfect of backgrounds. They want something real and they want something helpful.
It’s a fact that people would rather watch a video recording, Facebook live video, or something animated than to just read text. In this technology-driven society, video content trumps text and image only content. Memes are cool, but they get old and don’t attract enough attention. I think a long time ago the show America’s Funniest Home Videos had it right and we didn’t even know it. They were sort of a trailblazer for content. Their choice of content brought laughter to people and sparked a family atmosphere for those that just wanted to break away from stress. Now video is all the rage. Five billion videos are watched on YouTube every single day with over 1.3 billion users and climbing.
What businesses should use live video or even pre-recorded video? The short answer is all of them. Videos work for any niche market. Bloggers, life coaches, event speakers, retail commerce businesses, and fitness trainers can all take advantage of the marketing power of live video. So, no matter what you are trying to grow or brand, you can and should start using video right away.
The Benefits of Posting Video
Facebook loves it
Pages get rewarded for doing video. The algorithms adore you when you do live video. They notify friends and followers that you “went live” so they can join in. This allows you to interact with viewers right away.
Gives you a chance to create a call to action and sense of urgency
Want to run a promotion or explain a contest? Video is a great way to get that information out. It also allows viewers to hear how they can take advantage of the offer.
Provides rich content and explainer content
There are so many things you can do with video to include voice, music, animation, motion, and other cool effects. Don’t forget caption either, because sometimes you just want to have the sound off.
People get to know the person behind the brand
Connections come from relationships being built over time. Let’s face it. Even people on dating websites at some point want to see each other. Videos bring people close to your company. It provides of sense of belonging.
A wider audience to reach
Facebook calls this phenomenon “reach”. Reach is how many people in their newsfeed universe get to see your content. It’s not easy figuring out why some content works better over others, but it is evident that video scores really well.
Statistic: 75% of people would rather watch video about a product than read about it
What kind of equipment or software is needed? It really depends on the scope of quality you are looking for. Honestly, though you can use your handy iPhone or Android phone to record videos. Phones these days are pretty incredible when it comes to picture and video quality. You don’t need a camera crew with live mics and other sorts of production equipment. Now, if you can afford to hire a crew to handle all this, then, by all means, have at it. For the rest of us, just use your phone and use the record system that comes with Facebook or Instagram Live to get some video recorded.
In other words, there is no more excuse for not doing it. You have the equipment. You know what social media platforms appreciate video. Most of all, your target market would love to see what you have to say and how you can benefit them.
A very cool and easy to use video editing app that I use a lot is called Splice. It’s an editor and movie maker by GoPro. Definitely, check it out if you want to pre-record videos and edit them before posting across social media. If you have a mac you can use iMovie as well. Video editors will help you cut out a few seconds here and there and make the videos more professional. However, keep in mind, you must do live video as well. So, don’t be afraid. You got this.