Press Record for Live Video

Press Record for Live Video

 

Afraid of being on camera? Have you shied away from doing either pre-recorded or live video? If so, you aren’t alone. Tons of small business owners, entrepreneurs, and bloggers are missing out on the huge upside of using video on social media. Yet, with the explosive growth of Facebook, Instagram, and Twitter, video is at the forefront of effective content. What is most important to your business? It’s getting more clients and making more money. Both of these can improve drastically through the strategic use of live video or pre-recorded video on social media.

Statistic: Over 90% of mobile video consumers share videos to others

 

Sharing of content across social media platforms can take on a life of its own. People start engaging on your content posts, connecting to one another organically, and exploring your brand. The key to engagement with video is being yourself, standing out, and bringing excellent content. You don’t have to hit the makeup studio before pressing record either. People really don’t care if your hair is just right, or you have the most perfect of backgrounds. They want something real and they want something helpful.

It’s a fact that people would rather watch a video recording, Facebook live video, or something animated than to just read text. In this technology-driven society, video content trumps text and image only content. Memes are cool, but they get old and don’t attract enough attention. I think a long time ago the show America’s Funniest Home Videos had it right and we didn’t even know it. They were sort of a trailblazer for content. Their choice of content brought laughter to people and sparked a family atmosphere for those that just wanted to break away from stress. Now video is all the rage. Five billion videos are watched on YouTube every single day with over 1.3 billion users and climbing.

What businesses should use live video or even pre-recorded video? The short answer is all of them. Videos work for any niche market. Bloggers, life coaches, event speakers, retail commerce businesses, and fitness trainers can all take advantage of the marketing power of live video. So, no matter what you are trying to grow or brand, you can and should start using video right away.

The Benefits of Posting Video

Facebook loves it

Pages get rewarded for doing video. The algorithms adore you when you do live video. They notify friends and followers that you “went live” so they can join in. This allows you to interact with viewers right away.

Gives you a chance to create a call to action and sense of urgency

Want to run a promotion or explain a contest? Video is a great way to get that information out. It also allows viewers to hear how they can take advantage of the offer.

Provides rich content and explainer content

There are so many things you can do with video to include voice, music, animation, motion, and other cool effects. Don’t forget caption either, because sometimes you just want to have the sound off.

People get to know the person behind the brand

Connections come from relationships being built over time. Let’s face it. Even people on dating websites at some point want to see each other. Videos bring people close to your company. It provides of sense of belonging.

A wider audience to reach

Facebook calls this phenomenon “reach”. Reach is how many people in their newsfeed universe get to see your content. It’s not easy figuring out why some content works better over others, but it is evident that video scores really well.

Statistic: 75% of people would rather watch video about a product than read about it

 

What kind of equipment or software is needed? It really depends on the scope of quality you are looking for. Honestly, though you can use your handy iPhone or Android phone to record videos. Phones these days are pretty incredible when it comes to picture and video quality. You don’t need a camera crew with live mics and other sorts of production equipment. Now, if you can afford to hire a crew to handle all this, then, by all means, have at it. For the rest of us, just use your phone and use the record system that comes with Facebook or Instagram Live to get some video recorded.

In other words, there is no more excuse for not doing it. You have the equipment. You know what social media platforms appreciate video. Most of all, your target market would love to see what you have to say and how you can benefit them.

A very cool and easy to use video editing app that I use a lot is called Splice. It’s an editor and movie maker by GoPro. Definitely, check it out if you want to pre-record videos and edit them before posting across social media. If you have a mac you can use iMovie as well. Video editors will help you cut out a few seconds here and there and make the videos more professional. However, keep in mind, you must do live video as well. So, don’t be afraid. You got this.

 

Creating and Optimizing Content

Creating and Optimizing Content

Content is King. This is probably an overused cliche, but nevertheless, it’s true. When you are talking about website content and social media content, it’s even truer. Content can come in a wide variety of formats to include text, blogs, videos, podcasts, infographics, and live broadcasts just to name a few. Anything you share on a company site or social media platform is considered content. From the perspective of your target market or existing client base, any form of media they see is content. That’s why it’s crazy important to create the most vivid and strategic content you can deliver. Content affects your brand which is your reputation. So, only the best content should be allowed.

When it comes to creating great content, you owe to yourself to use the best tools available. Here are a few resources I use daily to create content. Not everything requires a monetary investment on your part either. A lot of fantastic tools are free, believe it or not. Most software has both free and paid versions. So, make use of what you can and pay for things when it brings the benefit you need for your business. There’s no need to waste money to tools you may not need as much as others.

The software I use the most is probably Canva. This elite graphics design tool makes designing crisp and brilliant visuals so simple to do. It carries tons of templates, some free and some not. I do pay for this software. One of the main reasons I do is for the resizing aspect of already created images. You can take graphics you’ve already made for Facebook for instance and resize it into the perfect size for Twitter, Pinterest, or even a magazine layout. With Canva you can design ebooks, flyers, marketing materials, wallpapers, and sorts of social media images.

Most content consists of both text and imaging. There are loads of great image resources available online to get the best quality photos for your content. Unsplash and Pixabay are my favorite free image sites for sure. There are a zillion different results available with a quick and easy search bar that keys on words.

Keep in mind, when I mention text content, I am referring to the actual wording used. Image and graphics are extremely important, but the wording in a lot of cases is too. Think about what you are trying to “say”. What message are you wanting to get out to your audience? Effective marketing in print or online is only as good as its delivery. If you want to showcase a new product, for example, you need to share the “benefit” of what you are selling and “entice” people to buy it. Think about beer commercials for a second. A lot of these ads feature something just about everyone loves, that being football. In that type of visual scene, they also make sure the packaging is vividly cool and the product is “ice cold”. It’s all about presentation. Content needs to have substance and pop off the screen.

Imagine with me you just wrote a short blog series on how to build the perfect kitchen table. The blog is beautifully written and Yoast says it’s highly rated for “readability” and “SEO”. What’s SEO? I’ll clarify that in just a moment. So, you have this fantastic blog series. How are you going to market it? There are many ways to market it and all of them involve some kind of content. Videos need great editing, perhaps music, the best scenery, and catchy speech. An infographic needs heavy design emphasis regarding fonts used, color schemes, and imaging. A social media post must be an attention grabber visually. Which post below would be more appealing to you if you were scrolling facebook?

We sell apples at our store
photo Kasman on Pixabay

Want to taste the juiciest red delicious apples? photo by Roksolana Zasiadko on Unsplash

Now, let’s talk about SEO. SEO stands for search engine optimization and basically, it means getting more traffic for your site on search engine results pages. Any company that wants to grow has the ultimate goal of being at the top of page one on Google search. When a prospective client is looking for a product, most people type it directly into the Google search bar. Optimizing your site is one way to help achieve that goal one day. How do you optimize your site exactly? There are many things you want to do to improve SEO. 

 

Here is a list of Ten Things your business should do

  • Come up with the best FOCUS KEYWORD you can for any content displayed
  • Utilize INTERNAL LINKS back to site pages or content posts
  • By all means, check your GRAMMAR
  • Make use of DESCRIPTORS like tags, alt text, captions, description, and excerpts
  • Reference EXTERNAL LINKS as long as they aren’t competitors
  • Maximize the SPEED of your site’s loading time
  • Get GOOGLE VERIFIED and pay attention to GOOGLE ANALYTICS
  • Include WIDELY SEARCHED PHRASES in your site content
  • NEVER TRY TO TRICK Google with hidden text or links as you will get caught
  • Improve the DESIGN, READABILITY, and CONTENT to get people to spend more time there

 

To some business owners, this may be a little complicated if you don’t have a website manager or web design company in place. If you can’t program your site, virtualRVA would be happy to help. In any case, take special consideration to how your site is built and what content is displayed. If not, both revenue and growth may be lacking for the future.

 

Are you Captivating your Target Audience?

Are you Captivating your Target Audience?

The most critical component of Marketing is knowing exactly who your Target Audience is. What group of people are you aiming at with your advertising and promotional campaigns? How old are they? Where in the world are they located? How sophisticated are they with technology? Determining exactly what characteristics your intended market has is ultimately the first concern a company should have. Assuming you have that part figured out already, remember to constantly evaluate whether or not you are reaching them effectively. Take a look weekly at your Google stats and various Social Media platform reviews like Insights and Twitter Analytics. These tools are user friendly and you don’t have to be a statistician to understand the data.

So at this point you know who your Target Audience is and you know how to use the tools to see how effective your marketing efforts have been. Now it all comes down to Content. Is the Content you are sharing and posting online grabbing the attention of potential buyers of your products? Are you captivating your Target Audience like the lion tamer captivates a circus audience? In a recent article in the New York Times, the average attention span for a person is down to a mere 8 seconds. It decreased from 12 seconds back in the year 2000. Now it appears a goldfish has a longer attention span than you or I do. This is why it’s even more important than ever to make sure any Content you use for marketing is spot on.

Here are some things to keep in mind when it comes to creating Effective Content.

Create Vivid Content

Vivid means producing powerful feelings or strong, clear images in the mind. Graphically speaking, every publication, infographic, tweet, Instagram picture, and video must be quickly understood and memorable. You have 8 seconds to grab someone’s attention. Make it count. Use the best images and the most innovative software to display your Content.

Use Company Content

If it’s possible, use as much of your own material as you can. Yes, we all use other people’s work and articles from time to time, but don’t use more than you need to. Be original. Show what you can do and what you can produce. It’s really like an organic portfolio showcasing your company and the skills it has to bring solutions to the marketplace. By doing this, others in your network will likely share your Content on Social Media Sites and thereby advertise for you.

Blog and Blog some More

Utilize the talented writers in your company or invite guest bloggers to write current and interesting articles, opinions, reviews, and how-to discussions. Blogs will attract daily or weekly readers of your Content through email lists or landing pages. Each entry can be posted to your company website as well as on social media. Blogging can lead to ideas, innovation, and crucial buyer feedback.

Use a Heavy Dose of Video Content

Video usage in a Marketing Campaign in today’s techy world is a no brainer. It’s a must. Consumers like looking at videos for instruction and for humor. Would you rather read a 500 word text about the newest iPhone or would you like to see a Video presentation on the latest phone technology coming soon? Use video to show your products and services. Use video to showcase the company and what you represent. Create a Youtube Channel for your company to display all your videos as well for long term marketing.

Have a Strategy and be Consistent

Come up with a suitable system of how and when you will share Content and make it happen. A steady flow of Content keeps things fresh and keeps your company in the minds of consumers. Schedule your Content out for weeks at a time if possible to maintain consistency. Hootsuite is a great tool that I use to do just that.

Don’t become a one hit wonder. Instead, become a force in the business community. Keep putting out only the best Marketing Content you can create. Doing this will ensure new clients and loyal followers will stick with you and your products for the future.

Using a Follow Button on your Website

Using a Follow Button on your Website

Let’s face it. Attracting more followers on your social media sites and company website is crazy important. Utilizing the internet for marketing strategies is no longer an option. It’s become a requirement. This train is moving ever faster and you just can’t afford to get left at the station. The number of sites businesses can post marketing materials is evolving in a speedy fashion. From Facebook to Twitter, Instagram to Google+, LinkedIn to Snapchat, Pinterest to Tumbler, creating and managing a fluidly dynamic social media marketing strategy is paramount.

LinkedIn logo in pile of squares

Okay, you get my drift of how vital it is. One really innovative tool to use, which isn’t really all that complicated, is the LinkedIn Button. No, we aren’t talking about sewing buttons on pants. This button is to make following your LinkedIn company page quicker and easier. If you can avoid keeping prospective clients from having to make extra clicks and open extra windows just to follow you, then you should. Making clients look hard for stuff and adding extra complications is the recipe for a high Bounce Rate.

Steps to add the LinkedIn Follow Button to your Company Page:

Go to the LinkedIn Developers site to generate the plug-in code needed
Type into the search field the name of your company page
Once it prefills, click on your company page name
Click on the Get Code button
Once the plug-in code populates, hit CTRL-C (for PC’s) or CMD-C (for Mac’s)
Now that you have the plug-in code on your clipboard
Paste to your Content Management System, blog tool, or publishing platform

Isn’t it cool? The button you just created is also customizable. For instance, if you want to remove the counter, just delete the counter code data-counter=”top” from the plug-in code. There are also options for LinkedIn Profile Badges you can add to online resumes, blog pages, or websites.

View Heather Angel's profile on LinkedIn

Follow these steps to create a Badge:

Go to your LinkedIn Profile Page by clicking Profile at top menu bar
Hover with your mouse over the down arrow beside the button View Profile As
Click on Manage public profile settings
In the right sidebar column at the very bottom, click on Create a public profile badge
Follow the steps as listed on the page

Go ahead and try it out for yourself. Anything you can do to add followers is beneficial. Some might say these are simple buttons or links, but I say they are creative ways to get an edge on the competition.

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