Content is King. This is probably an overused cliche, but nevertheless, it’s true. When you are talking about website content and social media content, it’s even truer. Content can come in a wide variety of formats to include text, blogs, videos, podcasts, infographics, and live broadcasts just to name a few. Anything you share on a company site or social media platform is considered content. From the perspective of your target market or existing client base, any form of media they see is content. That’s why it’s crazy important to create the most vivid and strategic content you can deliver. Content affects your brand which is your reputation. So, only the best content should be allowed.
When it comes to creating great content, you owe to yourself to use the best tools available. Here are a few resources I use daily to create content. Not everything requires a monetary investment on your part either. A lot of fantastic tools are free, believe it or not. Most software has both free and paid versions. So, make use of what you can and pay for things when it brings the benefit you need for your business. There’s no need to waste money to tools you may not need as much as others.
The software I use the most is probably Canva. This elite graphics design tool makes designing crisp and brilliant visuals so simple to do. It carries tons of templates, some free and some not. I do pay for this software. One of the main reasons I do is for the resizing aspect of already created images. You can take graphics you’ve already made for Facebook for instance and resize it into the perfect size for Twitter, Pinterest, or even a magazine layout. With Canva you can design ebooks, flyers, marketing materials, wallpapers, and sorts of social media images.
Most content consists of both text and imaging. There are loads of great image resources available online to get the best quality photos for your content. Unsplash and Pixabay are my favorite free image sites for sure. There are a zillion different results available with a quick and easy search bar that keys on words.
Keep in mind, when I mention text content, I am referring to the actual wording used. Image and graphics are extremely important, but the wording in a lot of cases is too. Think about what you are trying to “say”. What message are you wanting to get out to your audience? Effective marketing in print or online is only as good as its delivery. If you want to showcase a new product, for example, you need to share the “benefit” of what you are selling and “entice” people to buy it. Think about beer commercials for a second. A lot of these ads feature something just about everyone loves, that being football. In that type of visual scene, they also make sure the packaging is vividly cool and the product is “ice cold”. It’s all about presentation. Content needs to have substance and pop off the screen.
Imagine with me you just wrote a short blog series on how to build the perfect kitchen table. The blog is beautifully written and Yoast says it’s highly rated for “readability” and “SEO”. What’s SEO? I’ll clarify that in just a moment. So, you have this fantastic blog series. How are you going to market it? There are many ways to market it and all of them involve some kind of content. Videos need great editing, perhaps music, the best scenery, and catchy speech. An infographic needs heavy design emphasis regarding fonts used, color schemes, and imaging. A social media post must be an attention grabber visually. Which post below would be more appealing to you if you were scrolling facebook?
Now, let’s talk about SEO. SEO stands for search engine optimization and basically, it means getting more traffic for your site on search engine results pages. Any company that wants to grow has the ultimate goal of being at the top of page one on Google search. When a prospective client is looking for a product, most people type it directly into the Google search bar. Optimizing your site is one way to help achieve that goal one day. How do you optimize your site exactly? There are many things you want to do to improve SEO.
Here is a list of Ten Things your business should do
- Come up with the best FOCUS KEYWORD you can for any content displayed
- Utilize INTERNAL LINKS back to site pages or content posts
- By all means, check your GRAMMAR
- Make use of DESCRIPTORS like tags, alt text, captions, description, and excerpts
- Reference EXTERNAL LINKS as long as they aren’t competitors
- Maximize the SPEED of your site’s loading time
- Get GOOGLE VERIFIED and pay attention to GOOGLE ANALYTICS
- Include WIDELY SEARCHED PHRASES in your site content
- NEVER TRY TO TRICK Google with hidden text or links as you will get caught
- Improve the DESIGN, READABILITY, and CONTENT to get people to spend more time there
To some business owners, this may be a little complicated if you don’t have a website manager or web design company in place. If you can’t program your site, virtualRVA would be happy to help. In any case, take special consideration to how your site is built and what content is displayed. If not, both revenue and growth may be lacking for the future.